Nice post. Thanks for sharing it.

Social media ROI is what it’s all about. I’m amazed at the number of social media experts who say you can’t really measure the value of social media. I’m glad to see you’re not in that camp.

I’m such a big fan of social media metrics that I wrote a book about it that’ll be published by the Financial Times Press this fall. It’s called “How to Make Money with Social Media” and if you’d like to download a sample chapter, you can do so here:

http://www.60SecondMarketer.com/FreeChapter

Thanks again for a nice post. I enjoyed it!

Best,
Jamie Turner
The 60 Second Marketer

With the tools of Google Analytics, I think the best way to measure how many people read the entire homepage (or at least a significant amount of the content on your post), is to look not at the bounce rate, but instead at time on site as your measure of audience engagement. So, you might say that someone who is highly engaged in your content spends at least a minute on your blog.

Once you’ve determined this, you can use Google Analytic’s Goal feature to set up a goal that will track how many people spend a minute or more on your site. With this measure, you can then track if you have people spending more time on your site over time and what content tends to make them stay longer and be more highly engaged in what you present.

Cheers – Andy